When Musicians Make Wine: A Tune in Every Glass?

How I Found Myself in Jimi Hendrix's Basement Tasting Norah Jones' Rosé

The singer/musician, Norah Jones, has joined the likes of Snoop Dog, Mary J. Blige and Dolly Parton. She now has a wine brand. “This Life,” has now debuted and the brand name takes inspiration from one of her songs.

So what does this have to do with The Feiring Line?

I’m not interested in celebrity driven lifestyle wines, a category that is as inconceivable to me as pet rocks. I don't get goosebumps from products that promises “how music and wine intertwine to create life’s most unforgettable moments,” even if they have a famous name attached to it.

And so, why did I attend the launch?

Held at the famed Jimi Hendrix Electric Lady studio in the West Village, the one that Hendrix launched ten weeks before his tragic death. All of the music gods have hung out and have recorded there, how could I say no?

Additionally, I was intrigued. I knew Norah had been exposed to natural wine by songwriter Jesse Harris and my friend, the guitarist Anthony Wilson. I did remember hearing that she wasn’t really big into wine. But she has a name that is worth guarding. I was wondering if she had managed to give her name to a wine worthy of her music?

There wasn’t too much dirt available about the project. I dug and found that wine and concept came from Maison Wessman. Their vineyards are in the southwest, including Bergerac and Limoux, and they have a proud and long association with the wine consultant to the rich, Michel Rolland.